{"id":3671,"date":"2023-09-18T14:54:37","date_gmt":"2023-09-18T18:54:37","guid":{"rendered":"https:\/\/newyorka.info\/?p=3671"},"modified":"2023-09-18T14:54:50","modified_gmt":"2023-09-18T18:54:50","slug":"the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power","status":"publish","type":"post","link":"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power","title":{"rendered":"The story of the unequaled Est\u00e9e Lauder, who passionately loved beauty and believed in its power"},"content":{"rendered":"\n<p>&#8220;I never dreamed of success. I worked for it&#8221;. It is the fundamental tenet behind the life philosophy of the unrivaled Est\u00e9e Lauder. Learn more on <a href=\"https:\/\/newyorka.info\/en\">newyorka<\/a>.<\/p>\n\n\n\n<p>Est\u00e9e Lauder was the first in the cosmetics industry to found one of the most well-known and enduring brands in history. She was the only woman to be listed as one of the twenty most influential businesspeople of the twentieth century by TIME magazine in 1998. Est\u00e9e Lauder established her own skincare and makeup company in 1946. To this day, it remains one of the leading cosmetic brands in the world.<\/p>\n\n\n\n<p>Est\u00e9e Lauder has always been a role model who proved that everything is possible, under the only condition that you have to not only dream but have the courage and guts to take a step toward your desires.<\/p>\n\n\n\n<p>Est\u00e9e Lauder not only skillfully combined the management of one of the world&#8217;s most prominent and innovative companies but also was a wife, mother and loyal friend. She handled each task with charm, humor and exquisite style. She had a passion for beauty and believed in its power with all her heart.<\/p>\n\n\n\n<p>Est\u00e9e Lauder started her business with four skincare products and a simple premise: every woman can be beautiful. Armed with this philosophy, as well as tenacity and creativity, she changed the face of the cosmetics industry. Over time, Est\u00e9e Lauder expanded its range to include skincare, makeup and beautiful fragrances.<\/p>\n\n\n\n<p>The unrivaled Est\u00e9e Lauder&#8217;s life and career began in the distant 1930s when the journey of the cosmetics industry icon began.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/ofz_z_o-igxuotyooceex38ov7v0k66tebpxydltdrcem39o0iqxa0nhgllf0ipy2gruvvtidu-fh8g1stawuwogtlv1ktyhfui7ue2swzvorcquflkfo2dwpenqzezph4rrblhfmhczzijcdhcsxj8.png\" alt=\"\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0ce1801cece\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #090909;color:#090909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #090909;color:#090909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0ce1801cece\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power\/#Estees_childhood_her_early_years_and_her_first_passions\" >Est\u00e9e&#8217;s childhood, her early years and her first passions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power\/#Taking_her_first_independent_steps_in_the_cosmetics_business\" >Taking her first independent steps in the cosmetics business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power\/#The_love_support_and_strong_male_shoulder_of_Joseph_Lauter\" >The love, support and strong male shoulder of Joseph Lauter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power\/#New_developments_and_Estee_Lauder_Cosmetics_bestsellers\" >New developments and Est\u00e9e Lauder Cosmetics bestsellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newyorka.info\/en\/eternal\/the-story-of-the-unequaled-estee-lauder-who-passionately-loved-beauty-and-believed-in-its-power\/#An_American_icon_of_the_cosmetics_industry\" >An American icon of the cosmetics industry<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estees_childhood_her_early_years_and_her_first_passions\"><\/span>Est\u00e9e&#8217;s childhood, her early years and her first passions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Descended from a family of Jewish migrants, Josephine Esther Mentze was born on July 1, 1908, in Queens, New York. Her mother was Hungarian and her father was Czech. However, some speculation exists that she was born two years earlier, in 1906. Although she was given the name Josephine, she preferred to be called by her nickname Est\u00e9e.<\/p>\n\n\n\n<p>Her family was large, Est\u00e9e being the youngest among the other eight siblings. Her father first worked as a custom tailor, but then he opened a hardware store on the ground floor of their house.<\/p>\n\n\n\n<p>While helping her father, she learned the basics of retailing. Back then, Est\u00e9e already realized the leading factor of a successful business is perfectionism in everything, from the appearance of goods to the active promotion of quality products. She especially remembered how they packed the hammers and nails that her father used to give his customers for Christmas. Ten years later, she would use the same strategy to attract more customers.<\/p>\n\n\n\n<p>As a young girl, Est\u00e9e Lauder showed an interest in beauty. Although her mother, Rose, had a large family to take care of, she was a beautiful woman. Her mother would always find a free moment to take care of her appearance and always use an umbrella to protect her skin from UV rays. Est\u00e9e loved to brush her mother&#8217;s hair, wishing she could grow up to be like her.<\/p>\n\n\n\n<p>A little later, Lauder joined the staff of her uncle, chemist Dr. John Schotz, who ran the New Way Laboratories company. The company has been selling cosmetics, namely, velvet lotions and creams, blushes and fragrances. Est\u00e9e watched the process of creating cosmetic products with fascination. The uncle taught her how to thoroughly cleanse her skin and the basic rules of the miracle healing facial massage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/cmjlqzea8cvjb8qcn-hp4fg_hhtfgsdj_qwn3342urmb2a_s5f-on3oqy74d0sj2r_03zteoynhlytwydgftyvtag6sr2k5z1a4uljrygmfe0zilcizfiw6vucnrp4e2g1amdwvgaaae38rgomfztrw.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taking_her_first_independent_steps_in_the_cosmetics_business\"><\/span>Taking her first independent steps in the cosmetics business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An ambitious and creative young blonde with perfect skin, Est\u00e9e Lauder persevered to create her own beauty brand, learning from her uncle. She helped perfect one of his blends, which she named Super Rich All-Purpose Cream. Also, Lauder gauged customer reaction by selling the cream to her friends. As a result of its success, she began to market her uncle&#8217;s other cosmetic creams, including Dr. Schotz&#8217;s Vienna Cream and Six-In-One Cold Cream. Est\u00e9e Lauder was selling their products to local beauty salons and beach resorts.<\/p>\n\n\n\n<p>One day, the young Lauder was getting her hair done at the House of Ash Blondes salon. Its owner, Florence Morris, complimented Lauder&#8217;s perfect skin and asked her secret. Est\u00e9e didn&#8217;t just share her facial care routine but brought a few of her own creams to the salon and demonstrated them to her customers. Morris was impressed and commissioned Lauder to sell her beauty products in the salon.<\/p>\n\n\n\n<p>The young woman marketed her products as &#8216;jars of hope&#8217; and even gave away free samples. Est\u00e9e Lauder officially established her Est\u00e9e Lauder company in 1946, with four skincare products distributed to local salons and hotels.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/qdpibeu7zeksrafj10qse0f2zhvhayfpabovgvlscr0izkshw92_dpyyedkyuka-ojnrjbwpyml-jxu6qqpxewuepwl13j4uduzohjqoj1nvklfr-x4wsoqoxvcpkhtb6wbifisycfepi68bklneoye.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_love_support_and_strong_male_shoulder_of_Joseph_Lauter\"><\/span>The love, support and strong male shoulder of Joseph Lauter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Est\u00e9e met Joseph Lauter, a businessman in the garment industry, while she was in her early twenties. In January 1930, they got married. Three years later, the couple had a son, Leonard. Not allowing motherhood to slow her down, Lauder went on to grow her cosmetics business. She divorced her husband in 1939, took her son and moved to Miami Beach, where she established an office in one of the city&#8217;s most opulent hotels back then, the Roney Plaza on Collins Avenue.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/grism-6a3jklzcan4ktydxq0ldv0fw_xstzkbz43fvdehgfwfhirpddnuukwtaswmrtvyuaovl6skek6aoy4rv4kxgipte2jfdhad5pta25lpwcys9ptno0_zq31qyktkvkq9ob1bpvan3sgk_hq_v0.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p>Est\u00e9e Lauder&#8217;s goals were always clear and straightforward: a woman has just ten minutes in the morning and evening, and in that time, her skin should become younger-looking and glowing. The concept of Quick and Effective was brilliant. Est\u00e9e Lauder decided to focus entirely on her career.<\/p>\n\n\n\n<p>In 1942, son Leonard became seriously ill, which reunited Lauder with her ex-husband. So, on December 7, they remarried.<\/p>\n\n\n\n<p>From then on, Est\u00e9e and Joseph decided to work together in the company. Est\u00e9e took charge of development and marketing, while Joseph handled finance and production. After all, they created the Est\u00e9e Lauder Cosmetics empire. It was in 1944 that they opened their first store in New York City. That same year, Est\u00e9e had a second son, Ronald, but the young mother would not work any less.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/95x9_7r7eapilgx81ygpx4wgxbeddwnrqkvuf6nec7gku6sigarirg6bo91i45qwishhick8qlrtrglpmgfmr-uwwwpqqdnv8kg2q9db03_pouk4lo3jmge-cf6eziivl4kp_4ibbm3oszgs2eu13uy.png\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_developments_and_Estee_Lauder_Cosmetics_bestsellers\"><\/span>New developments and Est\u00e9e Lauder Cosmetics bestsellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until the 1950s, most women were reserving perfume for special occasions. A woman would wait for her husband to give her perfume for her birthday or anniversary.<\/p>\n\n\n\n<p>Est\u00e9e wanted to find a way for women to be able to purchase their perfume. So, in 1953, she developed Youth-Dew, a unique bath oil that also functioned as a skin fragrance. This innovation created a sensation in the cosmetics industry, changing the way of marketing fragrances and transforming a young startup company into a multi-million dollar business. In the first year, sales reached 50 thousand bottles, growing to 150 million by 1984.<\/p>\n\n\n\n<p>Est\u00e9e Lauder produced another breakthrough in 1964 when she introduced Aramis, a men&#8217;s fragrance. Also, a separate product line for men has been developed, which currently includes 20 different products.<\/p>\n\n\n\n<p>Est\u00e9e Lauder supervised the establishment of five brands, including Aramis, Clinique, Prescriptives, Lab Series and Origins. She always insisted on ensuring that her brand&#8217;s products were made with the highest quality ingredients.<\/p>\n\n\n\n<p>Est\u00e9e Lauder resigned as President of the company in 1973 in favor of her son Leonard, though she remained Chairman of the Board. By then, the company&#8217;s products had been marketed in 70 countries across the globe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/6bmw7k6yrvrv-w7eji3cu5cgu6hsfht6j8xamjmcrupzqmnjudjauuiefltmjhimqwq0jvjadhgrmyb6rw9bexhill0ixc9ww3ikhqfjysvl0f3f34l4af18indvlrbmlhp_xzxfedbswbrtp-r0tji.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_American_icon_of_the_cosmetics_industry\"><\/span>An American icon of the cosmetics industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Est\u00e9e loved New York City and drew inspiration from its sophisticated, vibrant and stylish culture. Although her heart belonged to New York City, she traveled the world and loved visiting museums, art galleries and fashion shows. She has supported numerous community and cultural programs and other charitable causes. She had participated in the creation of various playgrounds in New York City&#8217;s Central Park, as well as the restoration of the Palace of Versailles.<\/p>\n\n\n\n<p>Over and above her own brand, only her family was more important. Est\u00e9e Lauder was delighted as her children and grandchildren joined the family business. Est\u00e9e retired in 1995 and passed away in 2004.<\/p>\n\n\n\n<p>She was always a very special woman with boundless energy and an all-encompassing love for everything she was surrounded by.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.newyorka.info\/wp-content\/uploads\/sites\/57\/2023\/09\/9p2whvpt_mqcwqva0e7uh5icwafhdwkfdktczx64aua5umptgnwmkt2w0v-i1ichjnd9nqz1l492s8flbvgdpdcgt-p0utkqqfwednvflwgmya9fglxnfhamqkgetoy966rd9unundmjlw9vplqbprc.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p>The New York Times Magazine characterized her as &#8220;the last independent titan of the cosmetics industry&#8221; who held a special place in the cosmetics world during her lifetime and left behind a lengthy legacy.<\/p>\n\n\n\n<p>Jack Wiswall, president of the Designer Fragrances Division at rival L&#8217;Or\u00e9al, said about her, &#8220;Est\u00e9e changed the whole landscape of the industry. She put the bar so high that everybody else had to play catch-up.&#8221; In fact, it was so because Est\u00e9e&nbsp; Lauder herself wanted it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I never dreamed of success. I worked for it&#8221;. It is the fundamental tenet behind the life philosophy of the unrivaled Est\u00e9e Lauder. Learn more on newyorka. Est\u00e9e Lauder was the first in the cosmetics industry to found one of the most well-known and enduring brands in history. She was the only woman to be [&hellip;]<\/p>\n","protected":false},"author":262,"featured_media":3524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[2313,2311,2306,2316,2312,2308,2309,2310,2305,2314,2318,2315,2317,2303,2307,2304],"motype":[1045],"moformat":[127],"moimportance":[34,33],"class_list":{"0":"post-3671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-chemist-dr-john-schotz","9":"tag-estee-being-the-youngest-among-the-other-eight-siblings","10":"tag-estee-lauder-not-only-skillfully-combined-the-management-of-one-of-the-worlds-most-prominent-and-innovative-companies-but-also-was-a-wife","11":"tag-estee-lauder-persevered-to-create-her-own-beauty-brand","12":"tag-estee-lauder-showed-an-interest-in-beauty","13":"tag-estee-lauder-was-the-first-in-the-cosmetics-industry-to-found-one-of-the-most-well-known-and-enduring-brands-in-history","14":"tag-estees-childhood","15":"tag-her-early-years-and-her-first-passions","16":"tag-it-is-the-fundamental-tenet-behind-the-life-philosophy-of-the-unrivaled-estee-lauder","17":"tag-lauder-joined-the-staff-of-her-uncle","18":"tag-support-and-strong-male-shoulder-of-joseph-lauter","19":"tag-taking-her-first-independent-steps-in-the-cosmetics-business","20":"tag-the-love","21":"tag-the-story-of-the-unequaled-estee-lauder","22":"tag-the-unrivaled-estee-lauders-life-and-career-began-in-the-distant-1930s-when-the-journey-of-the-cosmetics-industry-icon-began","23":"tag-who-passionately-loved-beauty-and-believed-in-its-power","24":"motype-eternal","25":"moformat-longrid-korotka","26":"moimportance-golovna-novina","27":"moimportance-retranslyacziya-v-agregatori"},"_links":{"self":[{"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/posts\/3671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/comments?post=3671"}],"version-history":[{"count":1,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/posts\/3671\/revisions"}],"predecessor-version":[{"id":3693,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/posts\/3671\/revisions\/3693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/media\/3524"}],"wp:attachment":[{"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/media?parent=3671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/categories?post=3671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/tags?post=3671"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/motype?post=3671"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/moformat?post=3671"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/newyorka.info\/en\/wp-json\/wp\/v2\/moimportance?post=3671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}