Calvin Klein has created a truly unique clothing brand that has made a name for itself as an affordable luxury for everyone. For many years now, the characteristic features of the Calvin Klein brand have been simple lines that together create a very sophisticated look.
The story of fashion designer Calvin Klein began with the production of clothing for men. But, over time, the brand became incredibly successful and expanded its range to the production of clothing for women as well. The brand also started producing jeans, accessories, perfumes, jewelry and more. Calvin Klein is the brand that conveys all the greatness of American classics and its industry. Learn more at newyorka.
How did it all start?
Calvin Klein was born in 1942 in New York State to a Jewish family. His father ran a small business, which may be where Calvin’s outstanding entrepreneurial skills came from.
By the time he was 18, Klein already had elementary education in art and design behind him. Then Klein entered the Fashion Institute of Technology in New York City to further his knowledge and develop his creativity. After graduating in the 1960s, the future fashion designer worked part-time at several New York fashion houses. He also worked as a street artist at the same time. In addition, at the same time, he worked as a street artist. It went on like this until 1968. Then Klein, along with his friend Barry Schwartz, established their own clothing brand in New York City, known as Calvin Klein.
Initially, the guys were engaged in the production of clothing exclusively for men but soon changed their profile and started making various clothes for women.
The development of the Calvin Klein brand
The primary mission of the Calvin Klein brand was quality. In addition, to promote his brand, Klein organized incredible and extravagant advertising campaigns to attract the attention of potential buyers. Some of these commercials were even banned from television in the 20th century. But despite this, Calvin Klein is a fashion brand with a vast and rich history, which has created a great number of the most stylish and fashionable images used in everyday life.
At the end of the 1960s, the company focused on the production of women’s coats. By the early 1970s, the new American brand enjoyed tremendous success.
One of Klein’s most iconic creations at that time was a men’s outfit that women could wear. It was called a peacoat. That’s one of the essential pieces of clothing from Calvin Klein, which was truly revolutionary. It was he who set the fashion trends in the 1970s.
The next stage in the development of the Calvin Klein brand is directly related to the transition from the production of clothing to the production of fashion accessories and various things made of fur. This stage fell in the mid-1970s. But in 1978, Klein made a real revolutionary breakthrough in the fashion world. He designed a legendary creation, the tight denim jeans. It was incredibly bold and stylish for the 1970s.
Klein’s vision of fashion was far ahead of reality. Back then, tight jeans were hardly in demand. So they even had to be removed from production. Klein brought back his legendary line of tight jeans only in the late 1990s when they rose to peak popularity.
Moreover, in the 1990s, many brands worldwide were hit hard by the economic crisis, but not the Calvin Klein brand. Even in challenging economic conditions, Klein continued to create classic yet simple and innovative looks that only gained popularity.
Throughout the entire history of the creation, development and existence of the brand, the fashion designer Klein has been considered the most progressive creative figure, whose activity is impossible to compare with that of anyone else.