There is an opinion that the best bloggers are people who have life experience, have achieved success in some field and have something to tell. This is best confirmed by Mary Orton – a famous blogger, businesswoman, fashionista and a woman who knows how to confidently move towards her goal. She has gathered more than 700 thousand followers on Instagram, leads various projects and is a great example for many women around the world. What is hidden behind the perfect photos on social networks? It is interesting to learn the story of her success on newyorka.
Life and creativity
Mary Orton combines both great creative potential and an incredible talent for doing business. This symbiosis led the blogger to the success. The first part of this puzzle appeared in childhood. Mary grew up in Wisconsin. From an early age, she showed interest in the fashion industry, which launched her career. As the blogger recalled, she started sewing her own clothes at the age of 9. The girl was always obsessed with fashion, which turned into a business idea. The future owner of a large audience knew how to think outside the box, loved to create something with her own hands and followed all the trends in the world of beauty. This creative and inventive side was successfully complemented by Mary’s entrepreneurial flair.
The young businesswoman studied at Georgetown University at the Faculty of International Economics. This was an unobvious decision for a creative personality. After studying, Mary moved to the center of all events, New York. Here, she took her first steps in her career, learned something new, explored life and her own preferences. Orton got a job at Deutsche Bank, where she worked for a long time. In parallel with this work, she founded her own fashion blog, Memorandum. As Mary admitted, she noticed that businesswomen lacked inspiration in the world of fashion. That is why the young fashionista took up sharing life hacks, ideas and her own thoughts on this topic. The financial sphere introduced the blogger to her future husband, Rich Scudellari. He also worked on Wall Street, in a different bank. A new period in Mary Orton’s life began. She gained a wonderful partner, both for starting a family and for new projects.
The couple had a very beautiful proposal and an equally elegant wedding. Rich proposed to Mary on the stage of an off-Broadway theater, where they were alone. They got married in the blogger’s hometown, Milwaukee. Although New York has become a landmark for both of them, the coronavirus pandemic forced them to move to Wisconsin. Here, the couple raises three daughters, Collette, Elizabeth and Gigi, enjoys the views and works tirelessly. Despite the rapid expansion of her business, Mary never deviates from her essence: creativity and imagination. All her projects are built on this. The woman shares her expert opinion on various fashion trends with her subscribers, continues to blog, conjures up magic over the interior of the house and gladly takes on the design of all important events. She sees inspiration in every detail on her desktop, the visual part of her work is extremely important to her and the woman is simply happy with everything she can improve. New York remains an important place for her work. She often visits the metropolis, has many meetings there and considers herself its typical resident in terms of rhythm and style.
Completed projects
Mary Orton has always been and continues to be an extremely productive woman. She implemented many projects from the first year of living in New York and working together with her husband. Everything that a businesswoman does is aimed at meeting people’s needs and for her own love of the cause. There are already a lot of such initiatives.
The first was Mary’s fashion blog, which she started in 2013. This project is also the longest creation of a fashionista. It has been around for more than 10 years. Memorandum appeared as a hobby for a woman. Her main job was a position in an investment bank. Time has shown that the initiative is necessary, popular and brings great pleasure to its owner. On the site, you can see any relevant options on various topics. Stylish New Year’s decor, how to curl your curls, what to wear to an interview, how to decorate your own room, a selection of branded things and many other different tips can be learned from the blog. The articles are successfully divided into groups to prevent visitors from getting lost. There is also a Monday reminder with trending finds waiting for you.
The debut joint project of Mary Orton and her husband was Trove. Although it lost its relevance, the startup was 100% successful in 2016. In 2018, the couple received the Hilldun Business Innovation Award. The essence of the application was that it collected publications of famous bloggers, their images and links to stores where you can buy the same things. Trove was useful for both influencers and subscribers. The former received more attention, monetization and could track the relevance of a particular content. The latter had the opportunity to save all the images, buy them or just get ideas.
Another project of the couple is called Owning The Interview. It appeared at the end of 2020. It was a response to the problem of passing interviews. Mary noticed that this industry was not developed at all in the USA, which makes life difficult for many cool specialists and their potential employers. That is why she decided to launch a course that would help people prepare for interviews. The initiative was created for two years and came out at the most inopportune time. Although the coronavirus was raging around, it did not prevent the project from gaining its audience. As of 2024, the course costs $199, has many positive reviews and tells in detail what awaits the buyer. This is another successful undertaking of the couple, which they can be proud of.
Mary Orton’s youngest project is CHORD, which started in the summer of 2024. The brand offers a line of women’s baseball caps, which are an indispensable accessory for every fashionista. For the blogger, the fashion business is a special love, to which she always returns.
Principles of work
As the main principle of her work, Mary Orton considers overcoming the challenges that life presents. All her projects are the result of her experience and the desire to change it for the better for other people. If there was no platform with fashion advice, a woman created it. When a couple had a hard time in their careers overcoming interviews, they offered an appropriate course. Is it impossible to buy a stylish baseball cap? She sewed it by herself. This plan works great, because every undertaking comes from the heart.
Another challenge for Mary was her perfectionism, which she advises others to give up. According to the businesswoman, while you are trying to bring everything to perfection, others can release their own product that will become successful. She understood this principle during the coronavirus. At that time, the couple had been working on Owning The Interview for a long time. They couldn’t shoot the material as they moved to Wisconsin. The woman decided to start filming at home. She was not mistaken. The content became more important for buyers than the form. The material turned out great, even without a perfect studio. Despite this, the blogger emphasizes the creation of a powerful visual brand for any business. It’s hard to disagree with this. In the age of digital technologies, it acts as a bridge between customers and owners.
The most important advice from Mary Orton for all beginners was the slogan ‘Work, work and work again’. The successful blogger and businesswoman has gone through this path herself. Thus, she knows what she’s talking about. She studied new topics, worked on her first website and didn’t refuse the hard work. That’s why the woman advises everyone to be patient and prepare for the unglamorous part of the business.
Blogger’s social networks
If Mary Orton always adheres to strict rules when working on her next project, her social networks are a free space for creativity. On Instagram, the blogger has more than 700 thousand subscribers, who have become her family. With her audience, Mary is funny and frank, emotional and sincere. Her feed is filled with aesthetic photos with her husband and children, funny videos and fashionable images. The blogger is as close as possible to her subscribers. She shares various life situations, tells what infuriates or pleases her, jokes and reveals many secrets. Everyone can ask their question and Mary will be happy to answer. She also reacts absolutely calmly to reproaches and hate.
She does not do without useful content. The fashionista gives advice on trendy things, shares where to buy this or that product and tells her own life hacks about everything that interests her followers. Her page is incredibly beautiful and filled with a homely atmosphere at the same time.
